FlashFlooring Privacy Notice
At FlashFlooring, your privacy is of the utmost importance to us and we are committed to safeguarding our users’ privacy whilst providing a personalised and valuable service. When we use the terms “we,” “us” or “our,” we are referring to FlashFlooring.
FlashFlooring is registered in England and Wales and our registered office is:
56 Tokyngton Avenue
Wembley, Middx, HA9 6HL
London, UK
This privacy notice covers the services provided by our website and when we capture personal data from customers and potential customers within a store environment. We will always treat your personal information as confidential and in accordance with applicable data protection legislation.
The purpose of this statement is to inform people what information is collected about you when you visit our site or visit our stores, how the information is used, if it is disclosed and the ways we protect your privacy. By visiting and submitting information via our site, you are accepting and consenting to the practices described in this statement.
Topics
- What information do we collect about you and how do we use it?
- When we collect data
- Lawful basis for processing your data
- How we use your data
- Disclosures of your personal data
- How long we retain data
- Confidentiality and security
- Your rights
- Contact
- Changes to our privacy policy
What information do we collect about you and how do we use it?
In order to provide you with the best possible service, we sometimes need to collect information about you. We only ask for information that we have a reason for and will only use this information for the reason it was intended.
We collect, use, store and transfer different kinds of personal data about you. We have grouped that data into the following categories:
Contact details
Private and/or commercial contact details including first name, surname, postal address, telephone number, e-mail address and similar contact information.
Payment details
Details required for processing payments and preventing fraud, for example credit/debit card numbers, security code numbers and billing information.
Customer account details
Information related to the customer account you have created.
Product and fitting details
Information about the products you have purchased or intend to purchase, including photographs or measurements of the space where the products will be fitted.
Website activity data
Information about your visits and activity on our website, including displayed content and advertisements you interact with, to understand the link between website interaction and in-store visits. This may be collected using cookies, web beacons and integrated web links.
Survey information
Details about your satisfaction with our products or services, and information relating to your purchase.
CCTV footage
Your images when using our car parks and shops, operated for the security of both customers and staff.
When we collect personal data
We collect information in a number of ways, including but not limited to:
- Registering with us
- Requesting a home visit
- Booking appointments
- Requesting samples
- Ordering or reserving products online
- Signing up to our newsletter
- Entering competitions
- Claiming discounts
- Requesting quotes in store
- Placing orders for products, samples or services
Lawful basis for processing your data
We may collect and process your data under the following lawful bases:
Consent
Where you have given permission, for example subscribing to marketing emails.
Contractual obligations
Where we need your data to fulfil an order, deliver products, arrange appointments or communicate about services.
Legal obligation
Where required by law, including fraud prevention or legal compliance.
Legitimate interest
Where necessary to operate and improve our business in ways that do not override your rights.
For example:
- Sending relevant offers based on previous purchases
- Improving products and services
- Maintaining accurate customer records
Direct marketing
We may send you direct marketing emails when you shop with us or enquire about a product and do not opt out. This is commonly known as a soft opt-in.
You have the right to ask us to stop processing your personal data for marketing purposes at any time by unsubscribing or emailing:
How we use your data
We process your personal data for the following purposes:
- To provide our products and services
- To fulfil orders and process payments
- To register your account
- To book appointments (Home Visits, Store Appointments, Video Appointments, Measure Appointments)
- To manage repairs, refunds and returns
- To respond to enquiries
- To send service emails and communications
- To provide information you request
- To ensure safe website operation and monitor performance
- To improve your shopping experience
- For marketing, advertising and surveys
- To analyse customer trends and demand
- To send marketing information by post
- To operate CCTV for security purposes
Profiling
We may use your address and browsing behaviour for profiling purposes to understand the relationship between website activity and store visits, and to provide more relevant marketing communications.
You may object to this profiling by contacting:
This profiling does not have any legal or similarly significant effect on you.
Disclosures of your personal data
We may share your personal data with trusted third parties who help us operate our business, including:
- Website and IT support providers
- Installers, technicians and fitters
- Delivery companies
- Marketing providers
- Analytics and advertising platforms
- Data verification companies
- Survey providers
- Finance partners where credit facilities are requested
They may only use your data for agreed purposes.
How long we retain data
We keep personal data only as long as necessary for the purpose it was collected.
Examples include:
Orders
Up to ten years for legal and contractual purposes.
Warranties
For the warranty period or a minimum of ten years.
Enquiries and estimates
Up to ten years where you request samples, estimates or home visits.
Confidentiality and security
At FlashFlooring, the confidentiality of your information is extremely important to us. All personal data is collected and held in accordance with current UK data protection legislation.
Your rights
You may have the right to:
- Object to processing
- Access your personal data
- Be informed how your data is used
- Correct inaccurate data
- Request deletion where appropriate
- Restrict processing in certain circumstances
- Request portability of your data
To exercise any of these rights, please contact us.
Contact
If you have any questions about this privacy notice, how we handle your data, or wish to make a complaint, please contact us:
Email: flashflooring18@gmail.com
By Post:
FlashFlooring
48 Watling Ave
Burnt Oak, Edgware
HA8 0LT, London, UK
If you are not satisfied with how we handle your complaint, you may contact the Information Commissioner’s Office.
Changes to our privacy policy
We may change this privacy notice at any time. Any changes will take immediate effect and will be posted on this page and, where appropriate, notified by email or through our website.
This privacy policy is valid from 3rd May 2026